A recent trip to the US saw me floating next to the Kat Von D stand in Sephora, attracted to the Everlasting Liquid Lipsticks that every beauty blogger and their dog is writing about. I also got attracted to the Lock It Foundation, but that's a tale for another day - possibly in a few months time, because every single branch of Sephora in the Bay Area was sold out of my shade. Gah.
Anyway, back to the lipstick. Everlasting Liquid Lipstick is one of those ultra-matte, ultra-long lasting lipsticks that are so, so hot right now, and the Kat Von D one has attracted quite the following because of the large shade range (28 shades!) and the availability of some unusual ones (hello, black goth lips) available in a retail store. They cost $20 before tax, and given that my recent ultra-matte favourites are from Colourpop, and cost a mere $8 each, I decided to be restrained and only buy one shade of Everlasting Lipstick.
I chose Lovesick because it's a cool toned, mauve-y neutral pink, the kind of shade which goes with both heavy and light eyeshadow looks. And wow, it's incredibly cool toned - if you're even slightly warm toned, you may find this shade makes you look dead. If you're cool toned like me, it looks pretty good.
Texture wise, the lip cream is easily spreadable, and it's easy enough to outline and fill in your lips before it starts setting down. Once set, it's almost unbudgeable - obviously, if you eat an oily thing it'll come off regardless, but normal eating and drinking are no match for this formula. One thing I found compromised the wear was my habit of squashing my lips together immediately after applying lipstick - with this stuff, you need to walk around with your mouth open for a few minutes to let it set fully before you do any squishing, or it won't set properly, and it'll wear off patchily.
Everlasting Liquid Lipstick is just as good as Colourpop's Ultra Matte Lips. It is, however, over double the price, and aside from way prettier packaging, it doesn't really bring anything that Colourpop doesn't. Still, if you love a liquid matte lip, this one should be on your try list - Everlasting Lipstick really is lovely.
Disclosure: Bought by me.
This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.
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