ColourPop's Ultra Matte Lip is one of those almost ubiquitous matte liquid lipsticks, and it's undoubtedly the most highly pigmented, most matte finish lipstick I've ever, ever tried. Packaged simply in a tube with a doe's foot applicator, it applies very smoothly onto the lip, drying reasonably quickly to an incredibly matte finish.
As you can see from the swatches of Avenue, a deep, vampy red, you need to be both precise and fast with the application to get a sharp lip line and even coverage. Solow, a cool neutral pink, is much more forgiving, but apply either on lips which aren't perfectly smooth and moisturised, and you'll end up with a patchy mess.
Once I got the hang of application, I decided that Ultra Matte Lip is one of the best super-matte pigmented liquid lipsticks I've tried. Compared to another lovely matte liquid lipstick, Bourjois Rouge Edition Velvet, Ultra Matte Lip is definitely more work and more impact - Rouge Edition Velvet is an everyday matte, Ultra Matte Lip is for when you want to go all out.
Wear time is good, too, with the colour hanging on for a good four hours (providing you avoid oily foods) before becoming dry and patchy - you'll need to wipe it off and reapply, rather than top up, given the dryness of the formula; it's not fond of layering. And at a mere $6, Ultra Matte Lip is incredibly cheap - as well as coming in a huge number of shades (38 at current count!). If you have a US based friend you can lean on, or you're travelling to the States soon - make sure you try this one out!
Disclosure: Bought by me.
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