|I ♥ This (matte)|
Dazed is a gloriously vampy deep berry red; I ♥ This is a bright, clean pink toned red; Contempo is a cool toned, slightly greyish mauve pink. I chose these shades because I was pretty sure they'd work on my skin: given that you're buying from an online only store, checking out swatches is essential to avoid mistakes. Luckily, Colorpop have good swatches on their website, and there are plenty online. And if you do make a mistake, they're only $5 each, so it's not a costly mistake.
Texture wise, they start off a little waxy, but after a couple of applications they're merely a little stiff - no bad thing when each swipe gives you a ton of pigmented colour. Once on the lip, they feel surprisingly lightweight - there's no sensation of weight or stickiness. And wow, do they last - I've been applying a single layer in the morning at 7.30am, and finding myself still wearing a slightly softened stain version of the colour at around 3pm. I reapply to keep the colour vibrant and strong, but if you're happy to have your lips wear from bold to a flush over the course of a day, you don't really need to.
All this at a price of just $5 - I'll definitely be buying more shades. I'm keen to try the Creme and Sheer varieties next - although there are a fair few more glorious mattes with my name on them...
Disclosure: PR sample
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