Sunday, 11 October 2015

Six Years of LBR

Sarah and I started the London Beauty Review a whole six years ago this week, and my, what a journey it's been.  We saw US brands like Sonia Kashuk and Le Metier de Beaute arrive in the UK and then leave again, and some British classics like Ruby & Milly and Naked Skincare disappear.  The savvy consumer now has more variety than ever to play with, from insanely good high street brands like Bourjois and Makeup Revolution, to the extreme of high end luxury that is Christian Louboutin's new £60 lipsticks.

Blogging's changed a lot, too.  Barely six months after we started LBR, our IMATS press passes ignited a tirade from one person on how blogging wasn't a valid form of media - six years later, it's hard to imagine anyone bashing bloggers, given how big a part of the beauty industry they've become.

From bedroom consumer passionistas to full-time journologger hybrids, you don't have to work for a glossy magazine to be an influencer any more- and indeed, influencers are now counted by their Instagram, Snapchat or YouTube following, rather than a boringly flat circulation figure.  There's a lot written about the movement from hobbyist to professional and the difference in perspective that may come from relying on your blog for a living, but remember - we all started out of a love of the feeling that comes from a new lipstick, the excitement of trying a new styling product, and the glow that comes from discovering a fragrance so you that you know it's a keeper.

Long may it continue, and whether you're a pro-blogger, a weekend blogger or a lipstick hungry consumer, keep doing what you do and enjoy every moment.

This post originated at If you're reading it elsewhere, it's been stolen, violating my copyright.


  1. Happy Anniversary!

    I just surpassed 5 years and am still chugging along. :)

  2. And it's still a beautiful thing, Gemma! :) Sarah x


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