A few weeks ago, I went down to Billi Currie's Tardis-like salon near Baker Street to try out the Olaplex treatment. If you're at all interested in hair, you've probably heard of Olaplex already - it's the latest damage repairing, hair fixing treatment on the market, and The Internet is impressed.
Olaplex claims that the treatment system can repair the bonds in the hair which are broken down by colouring and styling. It works best on hair which is pretty frazzled. As the first stage, a slightly yellowy fluid, was applied to my dry hair, I was told that that Olaplex is so game changing that there are already copycats on the market (all suspiciously ending in 'plex'), and that it's an interesting development from a company who are focused on science rather than wringing more money from an already saturated haircare market.
Yeah, I thought, sounds like the usual product marketing bullshit. As I sat and waited for the first stage to soak in, I noted that indeed, many of the big hair players have released a 'plex' product. Ten minutes later, the second stage product was applied - unlike the watery first step, this one felt more familiar, being a conditioner-like fluid which was applied atop my already damp hair. Ten minutes more, and it was shampooed out.
Afterwards I had a blowdry (which was excellent) and was surprised by the level of shine my hair had in it, but still - I've never had a blow dry which didn't end with beautifully shiny hair. The real test, I was told, was how my hair felt in the following weeks, and whether my vibrant pink colour faded more slowly, as it should do following the treatment.
Three weeks on and I'm a definite convert. My colour is holding better (although that might also have something to do with the new colour I'm trialling), but most impressively, my hair is significantly less fluffy than it was before, requiring only a bit of oil to dry naturally to a smooth(ish), rather than frizzy, finish. And all this after a single treatment. Olaplex is designed to be used frequently, and can actually be added to colour as it's applied to the hair to pre-empt the damage.
I'll definitely be using it again - perhaps not as a standalone service, which costs £50 at Billi Currie (ouch), but as an add-in to my colour service, which is a much more reasonable £20 at Rockalily Cuts, my regular hairdresser. If your hair, like mine, suffers from regular colour/bleach and heat styling, it's well worth a try.
Disclosure: Complimentary treatment received at Billi Currie in exchange for a review
This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.
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