Tuesday, 6 October 2015

BUY THIS NOW: Makeup Forever Ultra HD Foundation

I've been using Makeup Forever's newest foundation more or less constantly since I received it a few weeks ago, and wow am I impressed.  I'm wearing shade Y215, which is Yellow Alabaster, a pale shade with a yellow undertone to complement cool skin tones.  It's not hard to find a great match in the Ultra HD foundation range - there are a staggering 40 shades available, so many that Debenhams have felt the need to split them into light, medium, tan and dark groups on their website.

Anyway, shade range aside, the reason I'm loving this stuff so much is the texture and the finish.  It's a medium coverage foundation which can be built up to provide more coverage, and yet the texture is light and fluid - it looks great buffed in with a brush, but it also blends beautifully with fingers.  Best of all is the finish - it's so, so natural, whether you wear a little or a little more.  This is because MUFE have formulated this foundation so it looks good in Ultra HD, or 4k, resolution - just as HD changed the needs of screen makeup, 4k has done the same.

If you like your foundations beautifully natural in finish, but still capable of evening the skintone and covering blemishes effectively, you'll probably love Ultra HD Foundation as much as I do.  At £29, it's expensive, but a single pump is enough for a flawless-yet-natural coverage on my skin, which means it'll last a fair old while.  That flawless, natural finish, combined with impressive day-long wear, makes it a must have for me.

Disclosure: PR sample

This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.

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