Murad is a brand I have somewhat mixed feelings about: on one hand, they make some effective skincare which is pretty innovative (for example the weirdly bouncy eye cream I tried recently), but on the other, their products are pretty expensive and can be hit and miss - a combination which can make for some very expensive mistakes.
Rapid Collagen Infusion is an anti-aging serum designed to plump up and hydrate the skin, smoothing fine lines and wrinkles. It also claims to promote healthy collagen in the skin, which I suspect is a bit of a long shot for a topical product, but whatever.
Texture wise, it's very interesting - the formula is thick but incredibly silky and velvety, sinking into the skin within moments. Skin is left feeling incredibly smooth, and a little bit firmer too. The plumping effect seems good, too, as my frown lines seem a little softer after application too. Long term, I've not noticed a huge difference in my skin bar a little extra firmness; the main selling point for me is the smoothness and the plumping action.
And here's the rub: this serum costs £65 a tube, which is a high price to pay, particularly when I feel that the effects are pretty similar to Clinique's Turnaround Serum, which also gives incredibly smooth skin, and costs £37. Granted, the Clinique product doesn't have that extra-firming punch, but I'm not sure it's worth an extra £28 on the pricetag.
If you're interested in trying Murad Rapid Collagen Infusion, you'll find it on the Murad website, where they're selling a special limited edition in support of the Prince's Trust - £10 of the price goes to the charity.
Disclosure: PR sample
This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.
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