The before and after photo shows the effect on hair which is a day or so after washing - I spritzed a bit onto my roots throughout the hair, give it a very haphazard rub in with my fingertips, and voila. Um, sort of. There's a bit of lift, but not really much - nothing compared to the 80s heights Batiste can take you to. It might work a bit better on hair which is actually fine (mine definitely isn't), and a universal major benefit is that it absolutely doesn't leave your hair feeling like it's full of slightly weird feeling stuff like Batiste does. Still, for me (and my relatively thick hair), it's not as impressive as Batiste.
Disclosure: PR sample
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