As you've probably noticed, I have brightly coloured hair. It's been red, flourescent pink, deeper pink, and is now a wonderful shade which looks like a raspberry red until the sun hits it, whereupon it glows fuschia. My hair has been bleached quite a bit, and I regularly have my roots bleached to keep up the brightness - which results in dull, tired hair, and worst still, has left me with incredibly porous hair where it's been bleached over a couple of times.
I tried Reincarnation Mask because Kellie, a fellow lover of bleach, recommended it, and I'm very very glad I did. It's a rich, thick mask best left on for a long old while, and it leaves my hair feeling remarkably soft and supple. It's also a bloody good base for a colour conditioner - I often mix up some of this with some Directions pink hair colour and leave it on for an hour to inject both moisture and colour into my hair.
If your hair is super dry, or you're a bit of a slave to the bleach, I'd highly recommend trying this. Try to look past the very shower unfriendly packaging, though, as screwing that little cap back on is a bitch when your hands are slippery with conditioner. Find it now at Boots, where it costs a very reasonable £6.
Disclosure: Purchased by me. Twice, actually. That's how good it is.
This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.