DHC, Japanese skincare brand, has launched a new and innovative cleanser - meet Face Wash Powder. Presented in a cute pale blue bottle, you pour out a fine white powder, mix with water in your hands, and then wash your face with the foamy lather that results.
Powder washes aren't a new thing in Japan - and indeed, I've long been a fan of one of the West's favourite powder products, Dermalogica Daily Microfoliant. That said, this one is sold as more of a cleanser than an exfoliant, and it gets the skin squeaky clean via the use of enzymes, which do add an exoliating action too.
Overall, I think this stuff is too high powdered (geddit?) to use on my skin every day - I find it hugely refreshing but a little drying, and I'm not a fan of the squeaky clean thing at all. That said, I've been using it a couple of times a week and my skin has definitely needed less in the way of manual exfoliation since I started using it.
Oh, and major benefit - the powder formula means it's great for travel, since it's not a liquid til you use it. Unless Customs ask you hard questions about the white powder you're travelling with, of course...
Find it now at the DHC website, where it costs a very reasonable £9.50.
Disclosure: PR sample
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