Tuesday, 17 February 2015

Benefit Rollerlash - gamechanger or meh?

When I was invited to the launch of Benefit's Rollerlash, I was all like "but they just released They're Real, why are they adding another mascara so soon?".  And then someone told me that They're Real was actually released in 2011, so it's actually almost 4 years old.  I was surprised.

Anyway, Rollerlash is to curling what They're Real was to length - it aims to give lashes a lift for a bright, wide-eyed look.  The brush is much smaller than the They're Real brush - a good thing because I keep poking myself in the eye with the They're Real brush - and the plastic bristles are arranged to push the lashes upwards from the root.

My major problem with this mascara is that the formula is surprisingly clumpy, and I have to work really hard to make sure I don't get five mega triangle lashes which are made of all my other lashes stuck together.  I've even had to make use of the clean spoolie I keep in my makeup bag for brushing out clumps a couple of times, which is really odd given that They're Real, and indeed this kind of brush, is meant to eliminate clumping.  The effects are definitely wide eyed and beautifully curled, but at 6.45am when I'm putting my mascara on, I can't be bothered with the care it requires to get a cleanly defined, non-clumpy look.  I'll be sticking with They're Real.

If you'd like to try Rollerlash, you'll find it at the usual stockists for £19.50 - the same as They're Real.  Or, you can run to your nearest newsagent (do those even exist any more?) and pick up a free sample with the March edition of Elle magazine.

Disclosure: PR sample

This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.

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