Thursday, 2 October 2014

Quick Pick: Max Factor Skin Luminizer Foundation in 40 Light Ivory



Max Factor, inventor of foundation and purveyor of high street foundation goodness, has a new foundation out.  Obviously not the man himself, he's been dead for too long to be able to produce new foundations.  Like many other foundations which contain the word luminous in one form or another, this one promises a healthy looking glow and radiance 'that'll ensure your skin lights up the room'.

Left: no foundation, right: foundation

Often, such claims pretty much equate to SPARKLEZ, lots of them, and a face a bit like a glitterball, which isn't a good look if you're over the age of thirteen (or in a sci-fi movie).  Luckily, though, Skin Luminizer comes without glitterballs - and whilst it definitely does add radiance and brightness, it does it through some kind of alchemical magic which doesn't rely on shimmer.

Coverage wise, it's a happy medium - it evens the skin out pretty well, and manages to tone down the redness on my cheeks, without covering my freckles up too much.  The texture is somewhat on the dry side - it needs to be applied atop primed or at least moisturised skin to make sure it blends smoothly and evenly.   The upside here is that it doesn't need powdering down to set it - and it survives the day remarkably well, even on my oily t-zone.

At £11.99, it's also pretty reasonably priced, so if you're looking for a glow-giving base without the glitter, it's definitely worth a try.  The only downside is that the shade range is rather limited - there are only six shades available, so you may not find an exact match, particularly if your skin is on the deeper end of the spectrum (boo, Max Factor, booo!).  Find it at Boots, and the usual high street stockists.

Disclosure: PR sample

This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating my copyright.

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