Monday, 24 March 2014

Quick Pick: Benefit Gimme Brow

Benefit Gimme Brow is a bit of a classic, and it's recently been reformulated and repackaged, with a new, smaller tapered brush and even more brow building, hold giving goodness.  There are still two shades available - a lighter ashy brown, and a deeper brown with a neutral base.  Given that neither are the right colour for me, I borrowed my sister-in-law's brows to show you a before and after.  Emma has great test brows for this sort of product - her brows are a little patchy, a bit curly, and very unruly.  Let the before and after begin!

Left: no Gimme Brow; right: Gimme Brow
I used the darker shade as Emma's dark brown hair and brows were a better match for it than the lighter ashy shade (which my Mum immediately stole, pronouncing it excellent for aging ladies with sparse brows).  I applied it using sweeping strokes going upwards from the thickest part of the brow, drawing it lightly along the length of the brow, paying particular attention to the middle part of Emma's brows, which had a new patches.

Her brows look much tidier in the after photo, and the area just before her brow tapers off looks more even.  I love that the brow area looks clean and well defined but also totally natural - neither Emma nor I are fans of the super-defined and blocky HD brows look, and Gimme Brow gives you enough definition whilst still looking like a natural brow.

Gimme Brow is available now from Benefit counters and stores, and online at the Benefit website, where it costs £17.50 - not cheap by any means, but definitely worth the cash if your brows need natural looking hold and colour.  Also, during the month of March, you can get a complimentary brow shape at Benefit counters in Debenhams stores in celebration of Brow Arch March, which aims to raise money for Look Good Feel Better.  Simply donate and then head in store for your free brow shape, safe in the knowledge you're helping women suffering from cancer to Look Good Feel Better.

Disclosure: PR sample

This post originated at If you're reading it elsewhere, it's been stolen, violating my copyright.

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