Wednesday, 20 November 2013

Bleach London Super Cool Colour in I Saw Red

Hey, did you know that I'm not a natural redhead?  Surprising eh?  As I've often posted before, red is a very difficult colour to maintain - it fades, it loses its intensity fast, and it's sensitive to water exposure and product exposure.  My regular hair colour maintenance includes monthly permanent colours, and weekly top-ups with semi-permanent cream colourants.  So, when I heard that Bleach London (apparently a hip salon for those with interestingly coloured hair) was releasing a range of brightly coloured dyes into Boots, I thought I'd try it out.

Interestingly, Bleach London describes this as a non-permanent hair colour, which I think is a bit misleading.  Granted, it won't permanently change the colour of your hair, but if you bleach your hair, apply this, and wait a while, it won't ever wash out fully (well, unless you subject your hair to pretty harsh cleansers or re-bleach).  This sort of vegetable based colour works by staining the hair, and if you think you can go from blonde to red and then get back to blonde without further bleaching, you're wrong.

Left to right:  before and after

I Saw Red is a bright, true red with no obvious orange or pink tones.  I applied it to freshly washed, towel dried hair and left it on for an hour before rinsing.  The bottle says to leave it on for fifteen minutes - since this is a dye without the usual harmful chemicals, there's no harm in leaving it on longer, and indeed, you'll get a better staining result if you leave it on for longer.  I put a shower cap over my colour-bedecked hair to keep the colour moist and warm and to increase the uptake.

I was surprised by the scent of the dye - this kind of colour is generally inoffensive, smell wise, but this one had an interesting spicy whiff to it.  The texture is thick, although easily spreadable through wet hair, and it didn't drip or run at all.

Left to right:  before and after
An hour after application, my hair was back to full intensity - the difference is subtle, but post-colour my hair has the depth and glow which fades so quickly with red dye.  It's also noticeably shinier, too - Super Cool Colour has plenty of moisturising ingredients, and whilst I did need a touch of conditioner after use, I needed it more for detangling than anything.

All in all, I'm rather impressed - having bright colours available at your local Boots is a definite draw, and Super Cool Colour is thoroughly decent.  The range has twelve shades from blue to pink to peach, and at just £5, they're a great accessible high street colour product.  You'll find I Saw Red, and all the other shades, at Boots.

Disclosure: PR sample

This post originated at If you're reading it elsewhere, it's been stolen, violating my copyright.


  1. Hmmm...interesting and impressive. Since I love dyeing my hair then I would like to try it out too. It seems a great product to try out and seems easy to apply as well.

  2. This is a pretty hot and edgy color :) You rocked it

  3. I use this all the time its amazing!!! Had my hair red for 2 years now and swear by this product!


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