Avon Mega Effects Mascara

This slightly bonkers looking mascara is Avon's newest - it's called Mega Effects and it completely breaks the mascara mold.

Rather than the standard tube plus brush, Mega Effects features a squared off mascara repository with a pivotable brush.  

The pivotable brush means you can angle the brush head, allowing you to attack the lashes from whatever angle works best for you.   By angling it upwards, in a V shape, I've found you can get right into the roots of the lashes without risking smudging on the lid.  The brush also features spiky, plastic bristles, which coat and separate the lashes with ease.

The effects are pretty decent - long, voluminous but still fluttery lashes, with impeccable definition and separation.

I was seriously excited when I first saw this product - it's so unusual to see anything a bit different in the beauty industry.  Having had a couple of weeks to play with it, I'm somewhat impressed - the pivot in the brush lets me get right into the roots, where I need plenty of colour, which is good.  However, the brush is a little difficult to control - gripping with the thumb and forefinger doesn't give quite as much stability as holding a traditional tube of mascara.

Definitely worth a try though - particularly if you find you often smudge mascara on your eyelids, trying to get colour into the roots.  Bear in mind you'll need a little while to get used to the strangely shaped brush, though!  You'll find Mega Effects mascara at Avon's online shop, where it costs a very reasonable £10.

Disclosure: PR sample

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