Sunday, 25 August 2013

Review: Bare Minerals Lash Domination Mascara

Bare Minerals have launched a new mascara - it claims to be a 10 in 1 formula which lengthens, volumises, thickens, separates, lifts, lasts all day, fortifies with minerals, avoids clumps, doesn't smudge, and fights flakes.  Phew.

I do wonder if it's been named because the topics of domination and submission have been somewhat in the spotlight thanks to 50 Shades of Grey (which is terribly written, by the way).  Perhaps Bare Minerals want women to feel about this mascara the way they feel about Christian Grey.  I hope not, though, because even for a fictional character, he's a creepy bastard.

Anyway, I digress. The major selling point of this new mascara (in addition to the do-it-all formula) is the interestingly helix-like arrangement of small flexible plastic bristles on the brush.  I found that this arrangement worked well with my lashes when I rotated the brush through my lashes, rather than wiggling horizontally from root to tip.  If ever there were a reason for those self-spinning mascaras which were popular a couple of years ago, this bristle configuration is it.

Excuse the sunburn.  I went to Thorpe Park and paid more attention to the rides than to the state of my SPF on my sweaty face.  ALWAYS carry SPF, people.

The results are pretty damn impressive - two coats gives fluttery, defined lashes which are both voluminous and lengthened.  I also really love the way that this mascara dries soft and flexible, rather than hard and rigid (cough).  This mascara has gone straight to the top of the mascara drawer, and I've been wearing it pretty much every day since I got it.  Love.

You'll find it at the Bare Minerals website, as well as their shops and counters, and it will cost you a mere £16 - a small price to pay for a mascara that performs on a par with those from Lancome and YSL.

Disclosure: PR sample

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