Sunday, 28 July 2013

Review: No 7 Stay Perfect Mascara

I picked up No 7's latest mascara recently, intrigued by its long wear claims - it's apparently "smudge proof, flake proof, humidity proof, tear proof - pretty much life proof".

Of course, this sticky humid weather was the perfect opportunity to put it through it's paces.  The brush is a surprisingly basic affair of the plastic bristled variety, and I was surprised to find that the formula has a tubing effect.  For those of you who haven't tried a tubing mascara before, the formula dries into a little tube around the lash - you remove by pressing and pulling downwards with a bit of warm water.  Bit of a shock the first time I used it - I thought my lashes were falling out.

As you can see, the combination of rubber brush and tubing formula makes for a well defined lash look, even if it's not quite as voluminous as I'd like.  The formula doesn't really work if you layer it up, becoming clumpy and uneven, so the best way to apply it is in a single, carefully applied coat.  I can get a decent amount of volume out of it with plenty of brush wiggling, but it's definitely not a high volume, high impact effect.

And as for those wear claims?  All pretty damn true.  This stuff sticks to my lashes like a polyester skirt in this humid weather.  I noticed no smudging, transfer, flaking, no movement at all, and I've been wearing it for a good fifteen hours at a time.

If you need something utterly budgeproof, this is well worth a shot (assuming you can stomach the need for careful application).  Find it now at Boots for a £12.95.

This post originated at If you're reading it elsewhere, it's been stolen, violating our copyright.


  1. I bought this mascara today based on this review! Looking forward to getting it on my lashes tomorrow, ill keep you posted!

  2. I LOVE this stuff, I like a natural looking lash so it's perfect for me, defined but not overly made up

    1. Glad you like! I'm probably the opposite of you, the bigger the better for me!


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