Wednesday, 31 July 2013

Quick Pick: Clinique Dramatically Different Moisturising Lotion +


It takes a lot of guts to reinvent a classic product, and this year Clinique have done the unthinkable and reformulated their cult classic Dramatically Different Moisturising Lotion.  The new version completely replaces the old, making this a risky gamble - get it wrong and you risk losing heaps of loyal customers.

The new DDML, termed simply Dramatically Different Moisturising Lotion +, is thankfully rather good.  Building on the original version's surprisingly light textured yet highly moisturising formula, the new version keeps moisture in the skin for even longer and packs even more of a hydrating punch.

My skin isn't wildly dry, but even I can tell the difference between this new formula and the old one - my skin stays quenched and plumped up all day.  Even though the lotion is super light and easily absorbed, my skin feels treated and protected.  The lightness is deceptive; you really only need two pumps for the whole face and neck as the lotion spreads incredibly easily.

You'll find Clinique's Dramatically Different Moisturising Lotion + at Clinique counters and online now, where it costs £29.50 for a 125ml bottle with a pump.  Don't be put off by the price; this stuff will last ages as a little goes a long way!

Disclosure: PR sample

This post originated at www.londonbeautyreview.com. If you're reading it elsewhere, it's been stolen, violating our copyright.

2 comments:

  1. I have a brand new old formulation one that I'm yet to use! Hopefully I'll like it enough to repurchase with the new formula.

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    1. I guess that's the problem with stockpiling :)

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