Sunday, 23 June 2013

First look: new Soap & Glory packaging

I recently went along to spend an evening with Soap & Glory and take a look at their newly repackaged and revamped facial skincare range. Basically... they've gone minimal. In a really good way. The vintage ladies and the mischievous wordplay are still in evidence, but the retro has been scaled right back in favour of clean white space and squinty-eyed-in-the-shower-friendly fonts.

They've also introduced a very logical colour-coding element which separates their wide stable of products into 4 distinct ranges -
everyday skincare (For Daily Youth) = pale pink,
oily skin (The Fab Pore) = blue-green,
anti-aging (Make Yourself Youthful) = silver,
and brightening (The Bright Stuff) = bright pink
As you will notice, their love of puns remains as strong as ever.

As well as repackaging, S&G have taken the opportunity to reformulate some of their classic products and add some new ones into the mix too.

I took home two products to road-test.

First is the Make Yourself Youthful Super Serum, from the silvery anti-aging range. I had the chance to stick my curious blogger paws in all the products, and I noticed how pleasantly light and un-cloggy the anti-aging bits were. My perception of anti-aging products is that they tend to be quite heavy and rich, but none of the Make Yourself Youthful products fitted this stereotype. Instead they're comfortably emollient and feel very "breathable". This serum is the richer of the two in the range, but it still feels both light and fresh on my first-signs-of-aging-type skin. It costs £20.

My other pick was Scrubatomic, an exfoliant designed for daily use. I'm very keen on the existing S&G facial scrubs because they offer such fine grains - I'm continually annoyed by scrubs that have about 8 gigantic plastic balls and that do basically nothing. Scrubatomic delivers the same fine granularity as Scrub Your Nose In It and The Greatest Scrub of All and has a pleasant tropical fruit scent. It's part of the everyday For Daily Youth range, and comes in a crumply sort of squeezable tube with a screw cap. If you've tried the Body Shop's Hemp hand cream, you'll know the sort of toothpaste-esque tube I mean. It costs £9.

The new packaging and products are getting a gradual roll-out, with products starting to appear on shelves soon (summer 2013). Keep your eyes out!

(This lolly will not be for sale, but it's quite pretty and contains a raspberry.)

Disclosure - PR samples

This post originated at If you're reading it elsewhere, it's been stolen, violating our copyright.


  1. Oh I like this! For some reason I used to think their products where on the cheap side. I like this "classier" look. :)

    1. I definitely agree - I also think the old range was starting to get a bit huge and difficult to deal with, given the similar packaging. The new stuff definitely wins my vote!

  2. Oh this looks so much more grown up, I hardly recognized it. I'm hoping their product names don't change, because they are so original!

  3. I LOVE scrub your nose in it. I am thinking of trying either scrubatomic or the greatest scrub of all with it. Which one do you recommend and which one works differently than scrub your nose in it?

    1. I haven't tried all three so it's hard to compare - but I'm a big fan of Scrubatomic!


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