Thursday, 3 January 2013

Review: John Frieda Radiant Red Shampoo and Conditioner


These redhead friendly hair products landed in my bathroom a couple of weeks ago, and I've given them a whirl a couple of times since.  I'm genuinely a little unsure of what to think of them - they promise to magnify colour and prevent fading, a reasonably common claim of many shampoos and conditioners built to preserve colour.  The shampoo is perfectly good at cleansing the hair and lifting residue, but contains SLS - a cleansing ingredient which is quite harsh, and one which I've found causes fading in my red hair far more than an SLS free shampoo.  The conditioner has a medium thick texture and leaves the hair feeling soft and smooth, but despite being described as "enhancing", it's completely non colour depositing.

I think it comes down to this:  if these products were billed for generally coloured hair, I'd probably think they were pretty decent.  Targeting them specifically at red hair, which fades much more quickly than other colours and requires careful cleansing and an injection of colour between permanent treatments to preserve intensity, and then not really doing much to address those specific concerns, they're a bit of a dud for me.

 Personally, I'll be sticking to an SLS free gentle shampoo and my home made colour conditioner to keep my red as bright and glowing as possible.

Disclosure: PR sample

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