Wednesday, 9 January 2013

Review: Estee Lauder Pure Colour Stay-On Shadow Paints

Estee Lauder's latest release is another addition to the Pure Colour line - meet Stay-On Shadow Paints, a new generation of cream eyeshadow technology.  Claiming 12 hour wear without fading or transfer, these little pots of goodness come in 8 shades and can be built up from a sheer wash to more intense depth.

Clockwise from top: Pink Zinc, Chained, Neon Fuscia
Texture wise, the Shadow Paints are very creamy, and best applied with a fingertip or a synthetic, densely bristled brush.  Whilst they're certainly emollient in the jar, and glide onto the eyelid easily, once set, they really don't budge - thankfully you get a good minute to blend away before the colour dries down.

Left to right: Neon Fuscia, Pink Zinc, Chained
Neon Fuscia is a matte finish colour which I think I'd describe as more purple than pink; it's also not particularly neon bright unless you really build it up.  It goes really well with black eyeliner for a bit of a rock look.  Pink Zinc is a pretty pinky-peach shimmer, and Chained is a shimmering bronze-copper - both emphasise the green in my hazel eyes, and both make for a really pretty neutral daytime eye look.

Pink Zinc, 8 hours after application

As you may have read in the past, my super-oily eyelids often crease cream eyeshadows within an hour of application.  I can't get the full 12 hours out of the Shadow Paints without primer, but I do get a good 10 hours before creases start to form - which is an absolute record for me, and in my eyes makes for seriously impressive performance.

Overall, I'm seriously impressed with these and I rather think I'll be making a dent into them in the spring.  I also can't help but notice that Pink Zinc is a little bit of a dupe for Chanel's Illusion d'Ombre in EmerveillĂ©, another favourite I've been using a fair bit this year.

Find them online and at Estee Lauder counters and concessions now, where they'll cost you £19 each.

Disclosure: PR sample


  1. This release seems to come along maybe riding on the popularity of Maybelline Color Tattoo. I wonder if that's the reason for this new product...

    1. I've not tried the Maybelline Color Tattoo shadows - but will do if they seem similar!

  2. This look and sound amazing. Definitely going to be checking these out. x

    1. Glad you like! I'm lusting after the silvery one and the black one now, so useful for an easy smoky look...


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