Wednesday, 23 January 2013

Quick Pick: Apivita Body Euphoria


Apivita is a lovely Greek company which creates natural skincare products using bee products and Greek herbs.  They've recently launched into the UK in a major way via the new Marks and Spencer in-store beauty department, which brings together niche beauty brands under one roof.

I recently tried out the Body Euphoria scent of their Shower Gel, Body Scrub and Body Milk.  Body Euphoria makes use of white tea and jasmine, with the white tea providing anti-oxidant protection, and the scent of jasmine promoting a feeling of optimism and euphoria.

The shower gel is fantastic - it contains aloe and mild cleansing agents to leave the skin feeling clean and soft, without stripping away moisture or over cleansing.  It lathers up beautifully with the aid of a bath puff, and a little goes a long way - a small squeeze is enough to cover the whole body with soft, fragrant bubbles.  The body milk is light yet hydrating, absorbing quickly into the skin and leaving it feeling soft and smooth.  This is a very good thing, as I generally can't be bothered with any body lotion which hangs about on the skin.

The body scrub is the stand out product for me.  It contains Dead Sea salts, and provides scrubby goodness via bamboo and olive grains.  I expected it to contain a lot of scrubby bits, as most of the body scrubs I've used recently are heavy on the grains, but I was pleasantly surprised to find that it's a cream based scrub with a reasonable but not excessive proportion of grains.  Rubbed over damp skin in the shower, it provides an effective but not too harsh exfoliation and leaves skin feeling amazingly soft and smooth.  The only problem with it was that there was a strange overtone of antiseptic smell alongside the jasmine - I can live with it for the effectiveness of the product, but I'd far rather it wasn't there.

Overall, this is a lovely line of body products, albeit an expensive one, with the shower gel costing £12, the body milk costing £13 and the scrub costing a staggering £22.  Beware, though - these products are strongly scented, and the scent does linger on the skin after using the body milk, so be sure that they'll compliment your fragrance if you're worried about clashing.  I'm quite tempted to try the Body Relax scent next - it's based on honey and vanilla.

Disclosure: PR sample

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