This is Smashbox Be Legendary lipstick, in the signature Legendary shade, a true blue based red. It's a bit of a corker - bright but not over the top and luscious, with a really glossy finish to it. It's incredibly pigmented - the photo above shows a single swipe of colour applied directly from the bullet. It also feels comfortable on the lip - that glossy finish implies a moisturising formula, and it definitely delivers, with the lipstick gliding onto the lip from the bullet.
Despite the impressive moisture hit it doesn't remain super slippy on the lip, setting down to an almost waxy texture which clings onto the lips well and doesn't dry out. I can get around 3 hours before it starts fading away, and when it does fade, it fades evenly, leaving a lovely rosy stain.
Find it at Boots or at the new Smashbox website, where it costs £15.50.
Disclosure: PR sample