This milky, glossy pink lip is brought to you by Paul & Joe. Their Lip Lacquer is a more pigmented gloss than their standard lip glosses, but it's still relatively sheer - it's not pigmented to the extent that it's a liquid lipstick.
Can Can is a really pretty pale pink which has a brightness which stops it being too sugary or pale. The texture is quite thick and sticky - not something I usually like, but it does help the gloss to last (and remain shiny) for a good couple of hours, much longer than most glosses I've tried in the past.
If you like the look of this, ASOS are currently selling a three-pack of soft neutral shades (which looks like it might contain one of these) for just £18.
Disclosure: PR sample