I picked this BB cream up in Sephora during a recent trip to Paris. It's not French, however, but Korean. I've been using it daily for about 2 weeks and I have to say it's excellent.
It definitely bears more resemblance to my other Korean BB cream by Dr Jart than to European/American BB creams, in that it's very cool - possibly grey or ashy on some people - and pale. It has a lighter consistency than Dr Jart, making for a more natural finish and easier application. It goes on like a dream.
The formula contains ginseng, and promises a (slightly creepy-sounding) "baby skin" effect. My skin has not been transformed into an infant state, but it does look very even-toned and clear when I'm wearing this. I'm also pleased that it has a substantial SPF rating of 25 - box ticked.