Gemma and I met this deep red mascara at a recent Space NK event, and were both thoroughly taken with its wine-like colour - me especially, with my love of all things red and orange. So I wasn't very surprised when my birthday rolled around and I received this as a present from Gemma. She's so generous.
Iconic Bordeaux is one of 5 available shades of Mascara Terrybly and was released with the Fall 2012 colour collection. As well as being red, it contains growth-promoting substances, collagen and hyaluronic acid, vegetable waxes and film-forming polymers. Given that it costs £31 for an 8ml tube, you'd certainly expect plenty of bells and whistles. It comes in a luxy, weighty silver tube criss-crossed with the By Terry logo.
The brush is a standard bristled spooly affair of slightly larger-than-average size. I've placed it here beside Benefit's They're Real to act as a benchmark. It's comfortable to wield and not too large to catch smaller lashes.
On the eye, the red effect is really quite subtle. This photo shows one coat, and you can just about make out the redness at the tips of the lashes. In certain lights it's more pronounced.
The texture surprised me by being slightly dryer than your average mascara, and requiring dedicated application to build up decent coverage. Given my previous experience of By Terry's products I was expecting something with a bit more va-va-voom - most By Terry stuff I've tried has been outstanding (again, as you'd expect given its sky-high price point). According to the reviews I've read it does a good job of making lashes grow thicker and fuller, so perhaps it's in that respect that it really shines. Although given the standard of growth-promoting products on the market generally at present I'm not going to hold my breath on that one.
I'm in two minds about this mascara. I love the packaging and the shade, not 100% sold on the application. I'll keep using it for the colour, but if I saw a similar shade from another brand I'd be tempted to stray.
If you fancy trying this for yourself you can find it at Space NK, where it costs £31 for 8ml.
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