This is Pink Azelea, one of Burberry's latest Lip Velvet lipsticks. They promise a long wearing, "radiant" matte finish, which remains comfortable on the lips throughout the day.
Packaged in swanky matte packaging to match the matte lipstick within, the bullet is beautifully embossed with Burberry's signature tweedy pattern.
Wear wise, I agree that it's a long wearing product. I've had up to five hours wear before it starts to become a little too dry: whilst it is generally comfortable on the lip, the longer you wear it, the less comfortable it becomes. At £22.50, this is a luscious yet spendy matte lipstick - I like the modern matte finish, and I like the generally comfortable texture. Available on counters now.
Disclosure: PR sample