Saturday, 7 July 2012

Urban Decay back down over decision to sell in China

Urban Decay have done a complete u-turn on their decision to start selling in China and lose their cruelty free status.  A press release was sent late Friday by the corporate PR office of the company, rather than through their usual agency channels, perhaps indicating that the decision has been taken quickly with the company being unprepared to wait the weekend to communicate it.  I can't help wonder whether the level of consumer backlash generated by the original release lies at the heart of this decision.

The full press release follows.

UD Decides Not to Sell in China

After careful consideration of many issues, we have decided not to start selling Urban Decay products in China.   While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles.  We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products - our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.

Following our initial announcement, we realized that we needed to step back, carefully review our original plan, and talk to a number of individuals and organizations that were interested in our decision.  We regret that we were unable to respond immediately to many of the questions we received, and appreciate the patience our customers have shown as we worked through this difficult issue.

Since our founding in 1996, we have been committed to ending animal testing in the cosmetics industry.  As demonstrated by the renewed support we have received from organizations like PETA and the CCIC, this principle remains at our core.  Urban Decay does not test its finished products on animals, nor do we allow others to test on our behalf, and we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals.  Urban Decay is proud to be100% cruelty-free.


  1. Glad to see they have reversed their decision and are not now compromising their company ethics.

  2. Hurray hurray hurray!!
    *So* pleased to see this - a company re-thinking and deciding to stick to its principles. I look forward to many more years of using gorgeous, long-lasting, cruelty-free UD products!



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