Say hello to the newest texture in Shu Uemura's very comprehensive eye shadow range. Creamy Eye Shadow is a cream to powder texture which results in "silky texture with long lasting sparkles".
Swatched, you can see the aforementioned sparkles - in this shade, the medium brown contains a smattering of subtle pale blue and green glitter, which is a little unexpected in such an everyday neutral shade. The colour itself goes on with a medium pigmentation, and the creamy texture makes it very easy to either build up for a more intense look, or sheer out for a wash of colour.
On the eye, you can see why this shadow is intended to give a "dimensional, lustrous look and finish". The sparkles keep the look interesting and delicately shimmery, and the base colour defines the eye and is likely to flatter most skin tones.
At £11, these eyeshadows aren't cheap - but this shade certainly is pretty, and could be used as an interesting base as well as alone. Unfortunately, even applied atop primer, the creaminess of this caused it to crease on my super-oily eyelids - so steer clear if you've got oily lids.
Disclosure: PR sample