One of Stila's latest releases is a range of long lasting liquid lipsticks (four-alliterative-word-combo!) which promise incredible pigmentation which lasts literally all day. Packaged in a heavy tube and applied with a doe-foot applicator, this stuff really is intensely pigmented - it goes on absolutely opaque in one stroke, for a super-strong shot of colour. Be very, very wary if you're not a fan of the statement lip.
Aria is one of the more autumnal/wintery shades - it's a deep, rich plum tone which looks very, very vampy indeed. It applies with a slight sheen, and dries down to an opaque matte finish which is surprisingly budgeproof - a fingertip run across the lips comes back with very little transfer at all.
With a colour this strong and rich, I was very careful to make the application as precise as possible around my lipline, to keep it really crisp. The applicator makes it relatively easy to do, but I also used a cotton bud dipped in cleansing oil to smooth the edges out to get this precise finish.
Amazingly, the colour stuck fast to my lips from 7AM when it was applied until 10PM when I finally got home and removed it with oil cleanser. Granted, it started giving up the ghost at around 6PM, but that's fine by me - eleven hours near perfect wear is pretty damn impressive in my book.
All in all I'm really impressed with this stuff - and I'll definitely be buying more. The rich, matte texture is a little drying, and lips must be in great condition before application, but otherwise it's comfortable to wear and lasts, as promised, all day.
Stila's Stay All Day Liquid Lipsticks are on sale in August, and will cost £15 each. The shade range runs from bright red to deep plum, with a couple of more neutral shades in between.
Disclosure: PR sample