It's rare to see anything really new on the beauty scene. This Denman shower brush, though, seems to be a pretty new idea to me - I've never seen anything quite like it before. It's designed to be used in the shower (surprisingly), to massage any form of product into the scalp and hair.
I did kind of wonder how much use I'd get out of it, given that I don't really put conditioner anywhere near my roots, but I've found that not only is it great at coaxing lather from even my most sulphate-free shampoo, it's also excellent at combing conditioner through the lengths of the hair. I don't typically use a comb to distribute conditioner, as my hair doesn't get brushed between washes and combs just get tangled up and ripped out of my hands. Thanks to the handle running across the back of the shower brush, which allows me to slide it on my fingers and get a great grip, I've managed to gently tug this brush through my conditioner laden hair with no trouble so far.
The massage aspect of it is indeed rather nice - the plastic prongs are quite bendy, and it's possible to give the scalp a scratchy-firm massage by gently stroking the brush through the hair from hairline to nape. It's kinda invigorating - not as relaxing as a proper head massage, but definitely gets the blood flowing in the scalp.
At a very reasonable £3.69, Denman's Shower and Massage Brush is good value for money, useful, and just a little bit indulgent. Find it at Boots, in-store and online, now.