Sunday, 10 June 2012

More Ready from Bare Minerals

If you read Gemma's previous post on Bare Minerals' new Ready pressed powder range, you'll know that their matte rubberised packaging and buttery-like-woah eyeshadow is pretty good stuff indeed. I've been trialling some other bits from the range, namely The Top Shelf eyeshadow duo and The Tease blush.


The Tease is a generously proportioned 6g blush pan in a mirrored compact, which comes with its own surprisingly effective mini blush brush. The formula contains camellia oil, reputed to have skincare benefits. It's a lovely springtime-esque dusty pink with medium pigmentation - one to apply lightly and build up, as a heavy hand will leave you decidedly clown-cheeked. The finish is matte. 





Anyone who's ever owned a Nars product will immediately be thinking "fingerprints" on seeing a Bare Minerals Ready compact. And yes, this packaging is pretty much guaranteed to be utterly besmirched with paw-prints and bald at the corners within a matter of weeks. Looks nice now though.



The Top Shelf is another eyeshadow duo, consisting of a warm shimmery champagne highlight and a rich bronzey gold. The pigmentation on these is phenomenal - think Urban Decay but even smoother and finer.


The colour choice is a winner too. I normally shy well away from warm-toned eyeshadows but the paler shade ( Mixologist) is very flattering used as a wash on the lids, and Cognac, the gold, blends effortlessly as a crease colour. These contain "cutting-edge rejuvenating sea minerals". Right you are.



FOTD with The Top Shelf and The Tease:


Bare Minerals really have gone hell for leather in positioning their product range as far from the typical all-natural touchy-feely mineral makeup ideology as possible. They're going for a high-tech, fashion-savvy and modern brand feel, and the wording used on the promo materials and packaging highlights that particularly well. From the cheeky "Hello" on the plastic insert protecting the mirror to the snappy manifesto on the inside of the eyeshadow box, the brand never lets you forget that it's urban, smart and on-the-ball.


An marketing copywriter woz ere
Bare Minerals Ready blush comes in 10 shades, each costing a fairly pricey £22, while the eyeshadow duos come in 22 enthralling combos, each costing £19 (a distinct saving on their obvious rivals, Nars duos, which cost £24). You can browse to your heart's content at bareminerals.co.uk/ready

Disclosure - PR sample

1 comment:

  1. I've worn the Hidden Agenda duo a few days on the run. Have a few more duos, quads and this blush on my shopping list.

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