Tuesday, 8 May 2012

Random PR Stunts: The Bliss Bed


I wouldn't normally post photos from random PR stunts, but since this one took place right outside my office, I couldn't help myself.

Today, Bliss branded a giant (king-size would be my guess) motorised bed and sent it whizzing around London, to promote their "the youth as we know it" night cream.  The photo above was taken outside the Bliss spa on Sloane Avenue (which is next door to my office) and features a girl from Made In Chelsea who I've never heard of.

It caused quite a bit of excitement at work, with several of my colleagues wishing for their own motorised beds so they'd never have to choose between staying in bed a little longer and getting to work on time.  Personally, I rather liked the flannel PJs and driving goggles combo chosen by the driver!


3 comments:

  1. Brilliant:) I wonder though if it was the cream or the motorized bed that got most promotion in this case.

    ReplyDelete
  2. In the past few weeks and months I've had the following outside my office..[I say outside my office, it was outside the Tube station which is literally a minute from my office]

    Pies from o2 because of the rugby which were horrible
    Some golfing thing which I naturally excelled at
    A Becks or Peroni Just Dance thing which was my favourite for reasons noted below

    I think these types of things are getting more popular because brands are finally realising that people will see them, send their mates a photo and tweet about it too.

    My favourite was the Becks or Peroni one as it was such a massive fail. It was like a white box that played Summertime songs and had some kind of Summer logo on it..for the few days it was there, it was sunny once. We were told it would stay all Summer but it was gone within days.

    ReplyDelete

Related Posts with Thumbnails