Eyeshadows in Slate and Night Sky (£6, were £12 each), liquid eyeliner in Ebony Brown (£6, was £12), and makeup base (£8, was £16).
The boxes are a bit bashed around, but my clever Superdrug in Harringay keep all the products in a locked drawer and box them up only when you buy them, so they are all pristine.
The eyeshadows come in smooth round compacts with mirrors inside the lids. They remind me of giant pinkish metallic Go counters.
Night Sky is a teal/blue duochrome. It reminds me a bit of MAC Tilt, but it's more fine and light in application and has a slightly sparkly finish.
Slate is a deliciously cool taupe with moderate shimmer and a slight khaki nuance. It's very pigmented when applied and would make a good crease shade.
Swatches...
Liquid eyeliner in Ebony Brown. This is a polymer liner with a nimble, fine brush. The shade is virtually black and has some very subtle gold shimmer. This held tight without cracking or peeling once it had dried. It comes off easily with oil-based remover though.
I picked up the makeup base hoping it might serve as a replacement for my dwindling supply of Paul & Joe Moisturising Primer N. It has a sunscreen, accordingto the packaging, but I'm not sure what factor.It's silicone based/oil-free, but doesn't feel siliconey - it's just like a lotion and sinks quickly into the skin. It smells of lavender.
Finally, here's a quick snap of how the eyeliner and Night Sky look when applied. You can see the duochrome effect of Night Sky in the crease of the eye, where it becomes purple-blue.
I'm sorry to see Bloom go. I don't think it was ever right for Superdrug - a brand at this pricepoint and with this quality of formulation and packaging really deserves a staffed counter to allow it to shine. Stuck on a fixture alongside wallet-friendly unit-shifters like Sleek and Barry M, it could only ever look overpriced.
Have you picked up any farewell Bloom buys? Would you like to see this brand sold elsewhere in the UK?
I've never tried anything from this brand, but did see it in Superdrug but always strayed away because of the prices. I agree, it doesn't belong in a place like Superdrug. I think that's also much the same reason UNE does so badly at Boots, because it's surrounded by much cheaper brands. xx
ReplyDeleteI think Une is a great brand, and it's not too pricey for the quality, but I think where it loses out in Boots/Superdrug is on the colour range. Their colours are so subtle that they get dwarfed by all the brights and different finishes of other brands. Out-there novelty is where it's at in the industry at the moment, and Une's timing is unfortunate. Again, it needs a counter to shine.
DeleteThe one time I got to looking, at the Marble Arch branch, I chose a lipstick only to realise that there was no stock of that colour:(
ReplyDeleteOh, boo. I wonder if you'd find it up for swap at makeupalley.com?
DeleteI've not heard of this brand until now. Typical, it's being discontinued at what I assume was the only retailer in the U.K.? You aren't aware of it being sold any where else?
ReplyDeleteAli
Hi Ali,
DeleteI believe Bloom is/was exclusive to Superdrug, although it used to appear in department stores back in the day. If you're keen to try a particular product, I can only suggest trying to set up a swap on makeupalley.com. Bloom's an Aussie brand and swappers over there will be able to get hold of it easily.