Illamasqua's latest collection, Human Fundamentalism, contains a wide variety of pieces, from the wearable to the all out dramatic. Apocalips lipstick sits firmly in the dramatic category. This matte teal lipstick was inspired by a desire to invert the classic red lip into something just as iconic, but totally different.
On the model, with some stark white eyebrows, a stylised eye and scupted cheeks (in fact a complete inverted Marilyn Monroe look), it looks pretty damn good, albeit not something I'd walk down to the shops in. On me, though, it looks less good.
The texture is incredibly, starkly matte, and the colour goes on fully pigmented, to the extent that it's a little draggy on the lip, and a little dry. There's no question that this is a richly opaque, richly coloured lipstick, but I'm not sure which skin tones it would actually suit - it makes my teeth and skin look a little greyish, and whilst it's a gorgeous shade in its own right, I'm not sure it's a shade that'd look massively flattering on many.
At the launch event, one of the things that really struck a chord with me was on the topic of this very lipstick: many people are more prepared to commit to a tattoo, a life long commitment to a colourful design, than to step outside their comfort zone and try an unusual lip colour. It rings very true. For that reason, I'm glad I tried Apocalips lipstick (even if it was in the relative safety of my own home) - but still, it's not a colour I can see myself wearing again.
You can pre-order it via the Illamasqua website, if it's one you think might work for you! As with all Illamasqua lipsticks, it costs £15.50. Apocalips, along with the rest of the Human Fundamentalism collection, is released on the 15th March.
Disclosure: PR sample