Thursday, 1 March 2012

Illamasqua Updates Website.. With Video Swatches!

Illamasqua have updated their website, and alongside the fresh new look comes a feature that'll please anyone who struggles to choose their shades online.  The Moving Skin Swatch button gives you access to a video showing the product being swatched, giving you a much better idea of what the product actually looks like than a flat image.

This is a pretty awesome feature, and one I would love to see on more ecommerce beauty sites - looks like Illamasqua are still filming and uploading swatches of their entire catalog, but for now, you can still get a good picture of what their lipsticks, pigments and pencils look like during and after application.  Hooray!

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