Say hello to two of YSL's latest lip product, Rouge Pur Couture Glossy Stain. They really are something new and different compared to your average liquid lipstick. Combining a richly pigmented, dry stain with a luscious glossy finish, the end result is a product that ticks all the boxes.
The packaging is pretty luxurious, as you'd expect from YSL, although I do have to admit that the casing feels a little bit lightweight in the hand - although, perhaps my recent Guerlain lipstick experience has upped the bar on the weight issue. The applicator wand is an interesting shape; the wide fuzzy applicator is big enough to cover the lips with colour quickly, and the pointed end allows for real precision in the application. It's also angled, which is a really nice ergonomic touch.
Texture wise, this stuff is unlike anything I've ever tried before. It's a fluid, silky gel, which applies sheerly on the first layer and sets down, providing the stain element. The second layer adds more colour and plenty of glossy shine. As smoothly and silkily as this product is on initial application, it does dry down a little, but not so much that it loses the gloss or any sense of comfort; it's almost as if you're wearing an unbudgeable, silky comfortable layer of non-sticky treacle on the lips.
10 Rouge Philtre
12 Coril Fauve
On the lip, the Glossy Stain looks beautifully vibrant and lusciously glossy. It wears well, sticking to the lip for around 4 hours, and eventually fading to a soft stain with long wear. If I had to find a negative, I'd say that the need to layer the colour can lead to patchiness if you're not careful, but it's a minor point really.
I've fallen in love with these, not just for the effect, but for the interesting, unique formula and the fact that they bring something new to the dressing table. I wouldn't be surprised if another one or two found their way into my makeup bag sometime soon!
YSL Rouge Pur Couture Glossy Stain is available now at YSL counters and concessions, and online via Selfridges, where each shade costs £22.50 - making these a luxe treat, but one that most lipstick lovers will find worthwhile!
Disclosure: PR sample