High street favourite Collection 2000, purveyors of excellent concealer and glitter eyeliner, are celebrating their 25th anniversary by changing their name to "Collection". I can totally see the logic there - where the 2000 might have been futuristic in the past, it seems a little dated in 2012. The rebrand brings with it a new tagline, "Work The Colour", along with a brand palette of orange, blue and pink.
I personally think that this new branding looks much more fresh and modern than the old Collection 2000 - and I'm looking forward to seeing how it translates into the packaging. What about you?
will they still give away lipsticks with Shout! magazine?
ReplyDeleteOn that note, does Shout! magazine still exist?!
Haha, I don't think it does! I have an old copy of Bliss Magazine that a friend found in her mum's attic - 90s girls mags were brilliant :)
DeleteI'm excited to see what the new look is like. I just hope they keep the cheap and cheerful ethos x
ReplyDeleteI spent the whole morning changing the stripping around in our store, not seen any of the new packaging yet though. Much prefer the new stand so far though. :)
ReplyDeleteOooh exciting! Looking forward to seeing it :)
DeleteAw, I think they should keep the name, it's what we've always known it as. x
ReplyDeleteEven if they change the name, I'll still call it Collection 2000. Same way that Starburst will always be Opal Fruits and a Snickers is a Marathon. Oh, and Cif have kept their J.
ReplyDeleteChange is baaaaaaaad!
Me too I like the old name better Collection 2000!
ReplyDeleteMe too I like the old name better Collection 2000!
ReplyDelete