High street favourite Collection 2000, purveyors of excellent concealer and glitter eyeliner, are celebrating their 25th anniversary by changing their name to "Collection". I can totally see the logic there - where the 2000 might have been futuristic in the past, it seems a little dated in 2012. The rebrand brings with it a new tagline, "Work The Colour", along with a brand palette of orange, blue and pink.
I personally think that this new branding looks much more fresh and modern than the old Collection 2000 - and I'm looking forward to seeing how it translates into the packaging. What about you?