Estee Lauder's Cyber Eyes Eyeshadows are designed to provide plush, rich colour, in a eyeshadow texture that mixes the best of gel, powder and liquid in one. And damn, does it look pretty in the case!
The wavy, embossed shadow doesn't feel anything like a gel or a liquid to me - it's very definitely a powder, albeit a slightly firmer than usual one which gives up its pigment in a way that's more akin to a cream product than a powder one. Very strange. These eyeshadows are designed to be worn wet or dry - dry, they give a soft metallic sheen, and applied with a wet brush give an intense hit of colour with a metallic finish.
Left to right: dry, wet (shown in bright sunlight)
Swatched, you can definitely see the difference in the effect between wet and dry. The dry application is subtle, easy to wear and shimmering rather than metallic, where the wet brush really helps pick up and pack on the pigment for ultimate opacity and a gorgeous metallic sheen effect.
Applied to the eye and out of the bright glare of sunlight, the effect is slightly different - less full on metallic, and more shimmering brown with a light-bouncing, dimensional sheen. Whilst this colour is definitely crease worthy, it's also rather lovely applied across the lid, giving a strong and green-eye flattering look which is totally day-time appropriate.
At £19 each, these eyeshadows aren't cheap, and I'm not entirely convinced that Cyber Copper is a striking or unusual enough shade to warrant the high price. Charlotte's excellent swatches seem to imply that Cyber Lilac is the stand out shade, with it's duochrome flash, but if you're more of a neutrals person, you might well decide you prefer the wearability of Cyber Copper.
Estee Lauder Cyber Eyes Eyeshadows are available now from Estee Lauder concessions and via their website, where each shade will cost you £19.
Disclosure: PR sample