Tuesday, 24 January 2012

The Lynx Effect... for girls?

We just received a press release announcing that Lynx are launching a new deodorant fragrance for women. The famous "Lynx Effect" will now be accessible to girls as well as guys, but how well will it translate?
It's called "Attract For Her", and will be released as a limited edition alongside a "for him" version in February. First impressions are... well, it's pink, and it looks like it could be some sort of a freebie from the 2012 Olympics promo campaign. Kind of "meh", if I'm honest.

But of course it's what's in the bottle that counts.

Will it become an indispensable secret weapon, as the ad campaigns imply, for attracting guys, or will it (like its male counterpart) be essential only as a safeguard against the smell of sock sweat after the gym?

We haven't smelled it yet, so we can only speculate, but we'd love to know what you think...


  1. I'm not convinced that Lynx as a brand will translate into the female market. I'm inclined to think on this occasion that maybe they should stick too their market... Maybe they will surprise us all I guess x

  2. love love love the concept of it.
    i am having a problem with the packaging
    reminds of air freshener :/ liloo/@tsunimee

  3. So, does this mean we can expect cheesy adverts with men falling at the female Lynx wearer's feet? Or does that bullsh*t only work the other way round? ;) x


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