Giorgio Armani Eyes To Kill Intense eyeshadows are intended to provide gorgeously rich, shimmering colour with a texture that's not quite a powder, but isn't a cream either. They're much like the L'Oreal Infallible shadows released a while back in terms of promises, but with a much more usable, blendable texture. Some may also compare them to Chanel's Illusion d'Ombre eyeshadows, which I've reviewed here and here - but whilst the high shimmer finish is similar, the texture really isn't.
I chose to use some Selfridges birthday vouchers on shade 5, Gold Blitz, which isn't really all that gold - more bronze.
The packaging is classic Armani - all sleek black and glass. Inside the little pot you'll find a decent amount of shadow, held down by a plastic stopper thing. I think it's supposed to hold the shadow down in the jar. You can see immediately that Gold Blitz is a deep, shimmering bronze colour - it has an almost metallic sparkle in the jar - and that high sparkle finish translates very well once swatched.
Mmm, shiny. The texture is quite soft and silky, with a slight amount of creaminess which just seems to enhance the shadow's ability to blend. It's very pigmented - a light touch of brush to shadow is needed to avoid over-application and fallout under the eyes.
I've been really enjoying wearing this shade alone with plenty of mascara for an easy, pretty-but-edgy day look. The bronze colour brings out the green in my eyes, and it's very flattering to my complexion. Plus, I reckon that with a bit of black shadow smudged into the lash line, this would translate very well into a smoky night look. Which would be intense, but not so intense you couldn't wear red lipstick. My kind of look.
Overall, very impressed by this - the colour is great, the payoff is excellent, and the metallic finish is gorgeous. I'll definitely be checking out the other shades in the range. At £24.50, these are certainly not affordable - but I love them anyway for the beauty of the finish. And because a little bit of Armani in the makeup bag makes a girl feel a little bit squishy and happy inside.
Available in 12 shades, you'll find Armani Eyes To Kill Intense eyeshadows in store and online at Selfridges. What do you think? Tried these? Let us know in the comments!