Sitting pretty in it's spearmint green packaging, Lime Crime's Candy Eyed Eyeshadow Helper claims to keep eyeshadow fresh and uncreased for 24 hours. I'm not sure I'd ever actually try to get 24 hours wear out of my makeup, but with my super oily lids, I'd be happy with a mere 16 hours.
First of all, the packaging. The flesh toned primer (which may be a little light for some skins) is encased in a very cute domed pot. Unlike the unicorn-encrusted Candyfuture lipsticks, launched in SpaceNK last year, I actually really like the packaging of this product. It's cute but not overly girlie, and has a bit of a retro twist that really keeps it grown up yet still fresh.
Unfortunately, my longish nails end up with bits of primer stuck under them because of the choice to put this product in a pot. This is easily remedied by using a brush, which is a bit of a faff but preferable to getting flesh toned putty under your nails. Still - I do wish that primers like this universally came in tubes. So much more usable.
The top photo was taken at around 7.00AM, just before I left for work. The bottom photo was taken at 10.00PM - 15 hours later. The shadow in the second picture is a little less intense, even accounting for the differences in lighting, and there's a tiny bit of creasing starting to appear towards the inner half of the crease. That said... given how quickly eyeshadow slides off my lids without primer (literally, within an hour), this is impressive stuff. And unlike UDPP, this primer doesn't create drag and make shadows harder to blend.
Overall, I've found myself surprised by how good this product is. On my super-oily lids, 16 hours of wear time is a hell of an achievement, placing this primer in the same category as UDPP and Too Faced Shadow Insurance, and earning it a place in my drawer of makeup essentials. Well worth a try if you find you need a primer to keep your eyeshadow in place all day.
Lime Crime Candy Eyed Eyeshadow Helper is available at Love Makeup, where it will cost you £13.
Disclosure: PR sample