When I found a mini bottle of Zoya's Jem in my Boudoir Prive box last month, I was pretty pleased. Firstly because I love a good purple, and Jem is nothing if not a great purple, and secondly because I quite like a polish which has the same name as me, even if it's not quite the right spelling.
Anyway, Jem is a beautiful plum-purple with a decent amount of pink and purple sparkle. It's one of those shades that lights up from within when natural or strong electric light hits it. Strangely, the golden bronze cast you can see in the bottle is only slightly visible at certain angles in low light - I think I'd love this colour a lot more if that golden bronze were more noticeable.
I was expecting this polish to be a thin, sheer affair which would require a fair bit of layering to really shine - but it was pretty much opaque in one coat. Two coats gave complete opacity and eliminated any patches, and the reasonably thick, spreadable texture made application a dream. Tipwear was a problem, unfortunately - after a day I had quite noticeable tipwear, and after two days chips started creeping in, despite a decent application of topcoat.
Zoya Jem is part of Zoya's Smoke and Mirrors collection, and you'll find it at Beauty Chamber, where a full size bottle will cost you £9.95.