Friday, 7 October 2011

Illamasqua's Freak fragrance pays homage to molluscs

I wasn't going to write about Freak, the new EDP from Illamasqua, because I've seen so many preview posts on other blogs. It didn't seem worth covering something that had already been detailed so well, especially when I haven't yet smelled the perfume. But when I saw the campaign images I had to post. I'm full of admiration for Illamasqua having once again done something totally original and unprecedented. They've created a fragrance and instead of using flowers or sexy models or affluent lifestyles to market it, they've used snails and octopuses and a supine purple woman in a forest.

What is that about?

I don't know, but I'm so happy to see the octopus, one of my favourite animals, represented on the model's costume. The octopus is a good fit for this mysterious-sounding, dark-themed scent. It's profoundly intelligent, lives in the shady environment of the sea floor, and is undeniably freaky in appearance and behaviour - totally unlike any of the mammals and birds we're used to seeing around us everyday. It also performs some amazing transformations, changing the colour of its entire body... which makes it a fine emblem for the Illamasqua alter-ego philosophy.

Freak's top notes are Black Davana, opium flower and belladonna. Heart notes are Poison Hemlock, Datura and Queen of the Night blossom, and the base notes are frankincense, oud and myrrh. The perfumer is Azzi Glasser.

If only they'd put an octopus on the bottle instead of a snail, I'd be a guaranteed convert.

Freak is available as an eau de parfum, costing £59 for 75ml. It's available to pre-order now from, and will launch on 20th October.

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