Monday, 15 August 2011

Urban Decay 15 Year Anniversary palette - review and swatches

Urban Decay's 15th anniversary releases continue with a limited edition anniversary eyeshadow palette, following the very successful 24/7 eye pencil anniversary box earlier this year.

The palette costs £39, and will appeal both to UD collectors and those looking for a generally good high end all-rounder of a palette. It contains a mix of shades from the "out there" brights that made Urban Decay's name back in the 90s to the luxurious neutrals it's had such a hit with lately.

The palette format is a change of tack for UD - instead of cardboard with drawers and flaps a la Book of Shadows etc, this is a hard, shiny plastic box with a loosely-fitting lift-off lid. (Making it emphatically not suitable for handbags.) The lid has an embossed UD logo and is highly reflective, and as other bloggers have pointed out, it attracts every fingerprint within a 10-mile radius. It has a lovely cut-out effect on the sides. Inside the lid is a large and very handy mirror.

The shadows are set into a plastic insert in vertical rows of 5. On the left, pale neutrals. In the centre, stand-out brights. On the right, dark neutral crease and liner shades.

The shades are all new, but none of them will be a surprise to UD fans. They're all reminiscent of past shades and finishes. The Midnight Rodeo and Midnight 15 colours are an obvious reference to the opinion-dividing (and omnipresent) Midnight Cowboy/Midnight Cowgirl/Midnight Cowboy Rides Again glitterbomb neutrals from the regular line. Deep End calls to mind other metallic teals like Haight, Minx and Flipside, while Omen is a deeper, darker version of the classic lavender duochrome Asphyxia. Matte black Blackout and matte-with-microglitter Tainted pay lip service to the matte shadow range released a few years back.

L-R: Midnight Rodeo, Midnight 15, Vanilla, Flow, Chase

L-R: Tainted, Junkshow, Omen, Evidence, Deep End

L-R: Deeper, M.I.A, Ace, Blackout, Half Truth

My picks from this palette are Half-Truth, a dirty charcoal plum, and Flow, a peachy-gold highlight.

Under the shadow insert is a fur-lined tray for keepsakes. It's a nice touch that elevates the palette from disposable cosmetic to enduring dressing-table staple. Even when the pans are spent, you can still keep your treasures in it.

Like the 24/7 anniversary set, this palette is outstanding value for money when compared to individual UD eyeshadows, which are 1.5g and cost £13 each - 15 of them would cost £195. Here, you get 15 x 1.3g shadows for just £39.

Urban Decay 15 Year Anniversary Palette, limited edition, £39

Disclosure - PR sample

1 comment:

  1. yeah i really, really want this!! love urban decay, wonderful review xx


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