|Left to right: Boudoir Prive box; GlossyBox|
In the past couple of months, two companies have released beauty boxes into the UK market, providing monthly deliveries of trial-sized products which cost £10 a month on a subscription basis. But which is best? Read on for a comparison on the first Boudoir Prive box, dispatched in August, and the first GlossyBox, dispatched in May.
The two beauty boxes are incredibly similar in their outer postal packaging - both arrive in heavy duty yet still pretty printed cardboard, with their pink inner boxes nestled within. The inner boxes (which contain the product) are nigh on identical - very similar shades of pale pink, with a black accent in the centre of the top face to give a bit of brand identity. The GlossyBox sports the brand's stylised crown logo, with the Boudoir Prive box attired in a more verbose stamp design bearing the brand's name. The GlossyBox features a fully removable lift-off lid, where the Boudoir Prive box has a folding flap lid.
The GlossyBox contains five products, including a full size All For Eve lipstick and NARS Orgasm Illuminator (in the old, discontinued packaging), and smaller sample sizes of Como Shambala Invigorate body lotion, Bionova cleanser, and Alterna hair repair spray. My first thought upon opening the box was "OMGFULLSIZENARSPRODUCT" (and I suspect many others thought the same). I feel mildly guilty about the inclusion of the All For Eve lipstick - it is, first and foremost, a charity product, designed to raise money for the Eve Appeal, which funds gynaecological cancer research. Its retail cost is 50p more than the £10 you'd pay for a GlossyBox. I hope this doesn't mean that the charity got less money because of the lipstick's inclusion.
Overall, GlossyBox has a good range of high end brands which are likely to be recognisable to your average, well informed beauty lover. A full size high end makeup product is always going to go down well.
Overall, the Boudoir Prive box seems to be more about niche, luxe products, and I'd expect to be surprised by the contents of future boxes more than I would with GlossyBox. Although I really hope there isn't more tea.
What we have here are two incredibly similar products; there's nothing between them in packaging terms, with both boxes giving you an experience akin to opening a little gift rather than a box of stuff you chose and paid for. Product wise, the selections in the launch boxes are very different - GlossyBox seems tuned more to the well informed high-end shopper, with a few curveballs thrown in, whereas Boudoir Prive seems to be aiming more for the beauty addict who's seen it all and is looking for more niche, elusive brands.
Ultimately, if you'd like a box of interesting little surprises once a month, there's not much between Boudoir Prive and GlossyBox. GlossyBox does claim to target its box contents towards the individual (with varying results), but in essence, you're taking a risk with either box - you could end up with a load of products you love, or a load of products you don't care about.
If you'd like to subscribe to either service, the charges are £10 per month for Boudoir Prive, and £10 per month for GlossyBox, with GlossyBox rising to £12.95 from September. What are your thoughts? Have you received boxes from either company? Let us know in the comments!
Disclosure: My GlossyBox was a PR sample, and I subscribed to Boudoir Prive for the purposes of comparison using my own money.