Remember when "waterproof mascara" meant "mascara that smudges a bit more slowly than normal and is harder to remove"? Well, those days are officially over. Urban Decay's new Cannonball mascara is literally, properly waterproof. It simply won't shift when wet.
I've been testing this for the last couple of weeks and have seen it endure through tears, sweat and even standing under a shower. It won't go anywhere until you decide to remove it (with an oil-based remover, or you'll just smudge it). Its smudge-proof-ness reminds me of tubing mascaras like Blinc, but it doesn't slide off under pressure.
The brush is a thin-ish helical bristle-brush, nothing outlandish or unusual. The formula is medium-weight and contains lengthening fibres. It's not too clumpy, and gives good definition (though honestly the waterproofness is the real USP here). Here's the result on the eye after 1, 2 and 3 coats.
I'm not sure where the name comes from (although I'm reminded of the Breeder's track Cannonball which, interestingly water-themed-ly, came from the album Last Splash), or what magic tricks UD have employed to make this stuff work like it does, but apparently this is an "exclusive Japanese formula"and contains "microcrystalline wax". Whatever that entails, I'm totally sold.
Urban Decay Cannonball mascara costs £15 and is available from Debenhams counters nationwide, or online at Debenhams.com
Disclosure - PR sample