Wednesday, 29 June 2011

Review - Urban Decay Cannonball ultra waterproof mascara

Remember when "waterproof mascara" meant "mascara that smudges a bit more slowly than normal and is harder to remove"? Well, those days are officially over. Urban Decay's new Cannonball mascara is literally, properly waterproof. It simply won't shift when wet.

I've been testing this for the last couple of weeks and have seen it endure through tears, sweat and even standing under a shower. It won't go anywhere until you decide to remove it (with an oil-based remover, or you'll just smudge it). Its smudge-proof-ness reminds me of tubing mascaras like Blinc, but it doesn't slide off under pressure.

The brush is a thin-ish helical bristle-brush, nothing outlandish or unusual. The formula is medium-weight and contains lengthening fibres. It's not too clumpy, and gives good definition (though honestly the waterproofness is the real USP here). Here's the result on the eye after 1, 2 and 3 coats.

I'm not sure where the name comes from (although I'm reminded of the Breeder's track Cannonball which, interestingly water-themed-ly, came from the album Last Splash), or what magic tricks UD have employed to make this stuff work like it does, but apparently this is an "exclusive Japanese formula"and contains "microcrystalline wax". Whatever that entails, I'm totally sold.

Urban Decay Cannonball mascara costs £15 and is available from Debenhams counters nationwide, or online at

Disclosure - PR sample


  1. Sounds great, but I want pictures of you with dripping eyes :P You've reminded me that I really want to try a tubing mascara, I never have and they just sound so cool.

  2. Sounds good - been looking for a good waterproof mascara for my holiday! Thanks for the review.

    And maybe the name comes from pool jumping - you know Americans call that a cannonball?

  3. The best one I have found and ever tried is Lancome Hypnose Waterproof! It is brilliant and lasts and lasts and lasts through anything and everything. TBH I have never found a waterproof mascara as good as this and it has been a true godsend just recently with everything that has happened. I wouldn't hesitate to recommend it to anyone and everyone and believe me I am hard to please! Lol! Natasha x

  4. i recently reviewed this and hadn't properly tried it, but now I defo use it everyday (esp in these lovely hot days!) and it's the first thing I packed for my holiday i'm off to tomorrow!
    My only qualm is the fibres sometimes irritate my eye if I start applying from the base of the lashes.. :S

  5. This looks really nice on your lashes and the name is cute too ;] makes me want to go jump in my pool, even though I'd get hypothermia in 1.5 seconds!


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