ELF, or Eyes Lips Face to give them their full moniker, are a budget beauty brand with a bit of a reputation. The super cheap products are simply packaged, and often of a really good quality for the price. I bought two of their Luscious Liquid Lipsticks recently to see what they were like.
First off, packaging - the liquid lipsticks are presented in clear, sponge tipped dial up pens, not unlike those used by Stila for their famous lip glazes. Each turn of the dial gives you a decent amount of soft, juicy colour, and the sponge tip makes application a doddle. I'd be surprised if the silver labelling lasts for very long inside a busy handbag, but the product within is well protected.
Swatched, you can see that the liquid lipsticks are actually rather glossy affairs, rather than the creamy, semi-matte finish I was expecting from the name. They're also rather sheer; Raspberry (on the left) has a decent amount of reddish pink pigment, but it's in no way opaque.
On the lip, they're even more sheer than the swatches would imply. In fact, I'd probably call these pigmented glosses rather than liquid lipsticks; they don't have the full pigmentation and opacity I'd expect from the name. That said, as glosses, they're rather lovely - non sticky, smooth and shiny, with a minty scent. They don't last all that long on the lip, as you'd expect from a gloss- if you want to maintain the colour and the shine, you'll need to reapply every hour or so.
Whilst I didn't get exactly what I was expecting, I'm still pretty pleased with my purchase - I don't really own a lot of lip gloss, and these colours are gorgeously, comfortably wearable and a good addition to my lip product collection. And the cost? A mere £1.50 each. Bargain.
If you'd like to try ELF's Luscious Liquid Lipstick for yourself, you'll find it exclusively on ELF's website, at £1.50 each. What do you think? Tried these? Let us know in the comments!