Sunday, 22 May 2011

Urban Decay Primer Potion Now Available In Tubes!

Urban Decay's cult Primer Potion, so famous for its eyeshadow gripping properties that it's known just by its initials, is now available in a squeezy tube.  This is great news for consumers - as any UDPP user will know, the original packaging rendered about half the primer unusable unless you were prepared to take a knife to your tube and scrape the primer into a pot.

The new squeeze tubes are 11ml instead of 10ml in the original, and with that new packaging, hopefully the whole 11ml will be easy to use straight out of the tube.  The price, unfortunately, has gone up - the original 10ml tube was £11.50, and this new squeezy version is £14.50.  That said, I'll quite happily take the price hike to avoid having to chop up my makeup to get good value out of it!

Available in original (clear), Eden (matte yellow), Sin (champagne shimmer), and Greed (gold shimmer), you'll find the new tubes wherever UD is stocked - including BeautyBay online.


  1. I've been waiting for ages for these to hit the UK - SO much better than the ridiculous wand packaging!

  2. So happy to see this post! My UDPP is just about to run out so I'll definitely be replacing it with the tube version. x

  3. Ingenious! Great product in an evern better packaging :) Gota check the new colours now.


  4. It's about time! The wand situation is so irritating when the product is running low...i usually use TooFaced Shadow Insurance instead these days cause UDPP is a waste of money if you can only get half of it out!

  5. OMFGYAY! Are they permanent? Please tell me they're permanent!


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